AI Search (GEO / AEO)
This category is all about AI-powered search and how brands can stay visible in it. We explain how generative engines and answer engines work, what GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) really mean, and how they change classic SEO. Here you’ll find frameworks, playbooks and examples focused on one goal: helping your content be discovered, cited and trusted in AI-first search experiences.
What does GEO mean? Generative Engine Optimization Explained
By
Juliana Chiarella
Discover what GEO (Generative Engine Optimization) really means, how it works with LLMs and AI search, the GEO Pyramid (Context–Authority–Relevance), and how to optimize your content for generative answer engines.
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