AI Assistants in Practice

This category focuses on using AI assistants—not ranking inside them. We show how marketers can work smarter with tools like ChatGPT, Perplexity, Gemini or Claude for research, strategy, content creation, clustering, briefing, reporting and experimentation. You’ll find workflows, prompts, templates and examples that turn AI assistants into part of your day-to-day marketing stack. While AI Search & GEO / AEO is about visibility, this category is about productivity and execution.

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