AI Assistants in Practice
This category focuses on using AI assistants—not ranking inside them. We show how marketers can work smarter with tools like ChatGPT, Perplexity, Gemini or Claude for research, strategy, content creation, clustering, briefing, reporting and experimentation. You’ll find workflows, prompts, templates and examples that turn AI assistants into part of your day-to-day marketing stack. While AI Search & GEO / AEO is about visibility, this category is about productivity and execution.
AI leaderboards: how to interpret rankings without getting misled
By
Pablo López
Not all AI leaderboards mean the same thing. Learn how Arena Elo, static benchmarks (MMLU/MMLU-Pro), and holistic suites (HELM, Open LLM Leaderboard) differ—and apply Tacmind’s Leaderboard Interpretation Map to real choices like ChatGPT vs Claude.
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